Trademarking Product Shapes and Designs: What Are Your Rights?

I’m a trademark attorney based in Westminster, California, and today I want to talk to you about something you might not think about very often: trademarking product shapes and designs. Most people know that you can trademark a business name or a logo. But did you know that you might also be able to trademark the shape of a product or the way it looks ? It’s true! And if you’re a business owner, inventor, or designer, this could be really important for protecting what you’ve worked so hard to create. Let me explain what this means in a way that’s easy to understand. What Is a Trademark? First, let’s talk about what a trademark is. A trademark is something that shows people who made or sold a product. It’s a way of telling one brand apart from another. Think of the golden arches of McDonald's or the Nike swoosh. Those are trademarks. A trademark can be: A name (like “Coca-Cola”) A logo (like Apple’s apple) A slogan (like “Just Do It”) Even a sound (like the MGM l...