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How to Legally Use and Protect Your Trademark

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I’m a Trademark Attorney based in Westminster, California. I work with small business owners, entrepreneurs, and creatives just like you to help protect their brands. Today, I want to share something really important: how to legally use and protect your trademark . If you’ve ever come up with a cool business name, logo, or slogan, you’ve already taken the first step toward building a strong brand. But there’s more to it than just coming up with a great idea. You need to make sure no one else can steal it or use it without your permission. That’s where trademarks come in! What Is a Trademark? Let’s start with the basics. A trademark is something that shows people your product or service comes from you and not someone else. It can be a: Business name (like “Starbucks”) Logo (like the Nike swoosh) Slogan (like “Just Do It”) Even a sound or a color (think of the MGM lion’s roar or Tiffany Blue!) Trademarks help your customers recognize your business. When people see yo...
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Understanding Trademark Licensing Agreements and Their Importance

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I’m a trademark attorney based in Westminster, California. I work with people and businesses to help protect their brand names, logos, and other marks that make them stand out. One of the most common things I get asked about is something called a trademark licensing agreement . If that sounds confusing, don’t worry! In this article, I’ll explain what it is, why it matters, and how it can help you grow your business — all in plain and simple language. What Is a Trademark? First, let’s make sure we’re on the same page. A trademark is something that helps people recognize your business. It could be a name, a logo, a slogan, or even a certain color or sound. For example, when you see the golden arches, you probably think of McDonald’s. That’s the power of a trademark. It’s how customers remember and trust your brand. When you register a trademark, you’re telling the world that you own it and that others can’t use it without your permission. That’s where trademark licensing comes in. ...
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Location: Westminster, CA, USA
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Exploring the Different Types of Trademarks: What You Need to Know

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I’m a Trademark Attorney based in Westminster, California. Every day, I help people and businesses protect their brand names, logos, and even sounds or colors that make them stand out. A big part of my job is helping people understand trademarks—what they are and why they matter. If you’re starting a business or building a brand, you’ll want to make sure that what you’ve created is protected. That’s where trademarks come in. In this article, I want to share with you the different types of trademarks you should know about. Don’t worry—I'll keep things simple and clear! What Is a Trademark? Before we talk about the different types of trademarks, let’s first understand what a trademark actually is. A trademark is a word, name, symbol, design, or even a sound that helps people recognize a certain brand or company. It’s like a badge that says, “This is ours!” For example, think about the golden arches of McDonald’s. That big yellow “M” is a symbol that millions of people recogniz...
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Location: Westminster, CA, USA
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