Responding to a Trademark Challenge: Your Legal Options

I’m a Trademark Attorney based in Westminster, California. I help people protect their brand names, logos, and ideas. Every day, I work with small businesses, artists, and entrepreneurs who are trying to grow their brands. One of the most common problems they face is dealing with a trademark challenge . If you've received a letter saying your trademark is being challenged, I want you to know you're not alone. It can be scary and confusing, especially if you’ve never dealt with something like this before. But don’t panic. You have options, and there are steps you can take to protect your business and your brand. In this article, I’ll explain what a trademark challenge is and what you can do about it — in simple terms. What Is a Trademark Challenge? Let’s start with the basics. A trademark is a word, phrase, logo, or design that helps people recognize your products or services. Think of big brands like Nike, Apple, or Coca-Cola. Their names and logos are protected by tradem...