Trademarking Your Product Name: What You Need to Know

As a business owner or entrepreneur, one of the most important things you can do to protect your brand is to trademark your product name. A trademark is a symbol, word, or combination of both that helps identify and distinguish your goods or services from others in the marketplace. It is a powerful tool that can give you exclusive rights to your product name, preventing others from using it without permission. In this article, I will walk you through the process of trademarking your product name and explain what you need to know to ensure your trademark is strong and effective. What is a Trademark? A trademark is a legal designation that helps consumers identify the source of a product or service. It can be a word, logo, phrase, or even a sound or smell that uniquely represents your brand. For example, the Nike "swoosh" logo or the word "Coca-Cola" are both trademarks that have become synonymous with the products they represent. Trademarks serve two main purposes: ...