Posts

Showing posts from March, 2025

Trademarking Your Product Name: What You Need to Know

Image
 As a business owner or entrepreneur, one of the most important things you can do to protect your brand is to trademark your product name. A trademark is a symbol, word, or combination of both that helps identify and distinguish your goods or services from others in the marketplace. It is a powerful tool that can give you exclusive rights to your product name, preventing others from using it without permission. In this article, I will walk you through the process of trademarking your product name and explain what you need to know to ensure your trademark is strong and effective. What is a Trademark? A trademark is a legal designation that helps consumers identify the source of a product or service. It can be a word, logo, phrase, or even a sound or smell that uniquely represents your brand. For example, the Nike "swoosh" logo or the word "Coca-Cola" are both trademarks that have become synonymous with the products they represent. Trademarks serve two main purposes: ...

How to Renew Your Trademark and Maintain Its Protection

Image
 As a trademark owner, one of the most important steps you can take is to keep your trademark registration active and in good standing. If you’ve already registered your trademark, congratulations! You’ve taken a huge step in protecting your brand. But did you know that your trademark doesn’t last forever? It needs to be renewed periodically to maintain its protection. In this article, I will guide you through the process of renewing your trademark and keeping it safe for years to come. What is a Trademark Renewal? A trademark renewal is the process of keeping your trademark registration up to date by filing a renewal application with the United States Patent and Trademark Office (USPTO). Trademarks, like other legal protections, don’t last indefinitely. They require periodic maintenance to stay active. If you fail to renew your trademark, you could lose the exclusive rights to your brand name, logo, or slogan. When Do I Need to Renew My Trademark? In the United States, once your ...

"Do You REALLY Own Your Business Name? | Trademark Secrets Every Entrepreneur Must Know!

Image
 When starting a business, one of the first steps is often choosing a name that reflects your brand and sets you apart. But do you really own that business name? Many entrepreneurs overlook the importance of trademarks, assuming that simply registering a business name guarantees ownership. In reality, securing a trademark is crucial to protecting your brand identity and preventing costly legal disputes. In this video, we’ll reveal essential trademark secrets every entrepreneur must know! Contact us: CANEI 13950 Milton Ave. Suite 300, Westminster, CA 92683, United States 714-783-2222 https://caneilaw.com/

Registered vs. Unregistered Trademarks: Which One Do You Need?

Image
 As a trademark attorney , I have worked with many businesses to help them understand the importance of trademarks and how they can protect their brands. One of the most common questions I get from clients is whether they should register their trademark or if an unregistered trademark is good enough. The answer depends on your goals, the type of business you run, and the level of protection you want. Let me walk you through the differences between registered and unregistered trademarks, and why each option might be right for you. What is a Trademark? Before diving into the specifics, let’s quickly talk about what a trademark is. A trademark is a word, phrase, logo, or symbol that identifies and distinguishes the goods or services of one company from those of others. Trademarks are important because they help build brand recognition and trust. They also protect businesses from competitors who might try to confuse customers by using similar marks. There are two types of trademarks th...